Majestic Home Loan Website
Retail mortgage company transitioning into a B2B lender
Majestic Home Loan Website
Retail mortgage company transitioning into a B2B lender
Majestic Home Loan Website
Retail mortgage company transitioning into a B2B lender
Majestic Home Loan
B2B Mortgage Lender
UI/UX Designer
with the Business Owner and IT Department Manager
Website Development
Adobe Xd, Photoshop, Illustrator, After Effects, Wordpress, HTML/CSS, JS
Dec 2019, 6 weeks
Majestic Home Loan
B2B Mortgage Lender
UI/UX Designer
with the Business Owner and IT Department Manager
Website Development
Adobe Xd, Photoshop, Illustrator, After Effects, Wordpress, HTML/CSS, JS
Dec 2019, 6 weeks
Majestic Home Loan
B2B Mortgage Lender
UI/UX Designer
with the Business Owner and IT Department Manager
Website Development
Adobe Xd, Photoshop, Illustrator, After Effects, Wordpress, HTML/CSS, JS
Dec 2019, 6 weeks
Overview
MHL, a mortgage lender, was switching business target from retail mortgage borrowers to wholesale mortgage brokers.
As the sole designer, I created a company website, contents, and marketing materials.
MHL, a mortgage lender, was switching business target from retail mortgage borrowers to wholesale mortgage brokers.
As the sole designer, I created a company website, contents, and marketing materials.
Overview
MHL, a mortgage lender, was switching business target from retail mortgage borrowers to wholesale mortgage brokers.
As the sole designer, I created a company website, contents, and marketing materials.
Overview
Research Process
Competitor Analysis
I started by analyzing top wholesale mortgage companies and the ones similar to MHL. Focusing on the characteristics and the differences.This research helped identify industry trends, broker preferences, and key differentiators.
Stakeholder Interview
To align the website with business goals, I conducted stakeholder interviews with product owners, executives, and sales leads.These interviews revealed the importance of showcasing MHL’s unique values, such as niche mortgage products, competitive rates, and broker support, while addressing pain points like unclear navigation and insufficient resources for the new brokers.
Competitor Analysis
I started by analyzing top wholesale mortgage companies and the ones similar to MHL. Focusing on the characteristics and the differences.This research helped identify industry trends, broker preferences, and key differentiators.
Stakeholder Interview
To align the website with business goals, I conducted stakeholder interviews with product owners, executives, and sales leads.These interviews revealed the importance of showcasing MHL’s unique values, such as niche mortgage products, competitive rates, and broker support, while addressing pain points like unclear navigation and insufficient resources for the new brokers.
Research Process
Competitor Analysis
I started by analyzing top wholesale mortgage companies and the ones similar to MHL. Focusing on the characteristics and the differences.This research helped identify industry trends, broker preferences, and key differentiators.
Stakeholder Interview
To align the website with business goals, I conducted stakeholder interviews with product owners, executives, and sales leads.These interviews revealed the importance of showcasing MHL’s unique values, such as niche mortgage products, competitive rates, and broker support, while addressing pain points like unclear navigation and insufficient resources for the new brokers.
Research Process
Design Process
Based on insights from research, I prepared three design concepts that reflected:- MHL’s business position in the wholesale mortgage industry.
- The needs and behaviors of current and target customers.
- Stakeholder priorities and feedback.
Design Presentation
I presented the three concepts to product owners, highlighting how each design could drive business outcomes.For example, one design prioritized lead generation with prominent calls-to-action, while another emphasized educational resources for brokers.
Prototyping and Testing
After receiving stakeholder feedback, I developed a high-fidelity web prototype. This prototype was tested with selected brokers, feedback was incorporated into the final design.
Design Iterations
WordPress Prototype
Based on insights from research, I prepared three design concepts that reflected:- MHL’s business position in the wholesale mortgage industry.
- The needs and behaviors of current and target customers.
- Stakeholder priorities and feedback.
Design Presentation
I presented the three concepts to product owners, highlighting how each design could drive business outcomes.For example, one design prioritized lead generation with prominent calls-to-action, while another emphasized educational resources for brokers.
Prototyping and Testing
After receiving stakeholder feedback, I developed a high-fidelity web prototype. This prototype was tested with selected brokers, feedback was incorporated into the final design.
Design Iterations
WordPress Prototype
Design Process
Based on insights from research, I prepared three design concepts that reflected:- MHL’s business position in the wholesale mortgage industry.
- The needs and behaviors of current and target customers.
- Stakeholder priorities and feedback.
Design Presentation
I presented the three concepts to product owners, highlighting how each design could drive business outcomes.For example, one design prioritized lead generation with prominent calls-to-action, while another emphasized educational resources for brokers.
Prototyping and Testing
After receiving stakeholder feedback, I developed a high-fidelity web prototype. This prototype was tested with selected brokers, feedback was incorporated into the final design.
Design Iterations
WordPress Prototype
Design Process
Final Design and More
I finished the website with WordPress and distributed a simple manual for contents creators.
I also created social media marketing contents packages and funnel email campaigns. Email campaigns were connected to individual landing page of each sales team member.
Homepage (WordPress)
Hero Interactive Banners (SVG and Lottie animations)
Resources for Social Media
Resources for Email Campaign
Resources for Direct Marketing
I finished the website with WordPress and distributed a simple manual for contents creators.
I also created social media marketing contents packages and funnel email campaigns. Email campaigns were connected to individual landing page of each sales team member.
Homepage (WordPress)
Hero Interactive Banners (SVG and Lottie animations)
Resources for Social Media
Resources for Email Campaign
Resources for Direct Marketing
Final Design and More
I finished the website with WordPress and distributed a simple manual for contents creators.
I also created social media marketing contents packages and funnel email campaigns. Email campaigns were connected to individual landing page of each sales team member.
Homepage (WordPress)
Hero Interactive Banners (SVG and Lottie animations)
Resources for Social Media
Resources for Email Campaign
Resources for Direct Marketing
Final Design and More
Result
The company achieved $ 1 Billion in funding amount for the first time in 2021.
+ 2,143% Traffic Increase
Changes in Organic Visitors, from Dec 2019 to Nov 2020
15 Organic B2B Leads / Month
12 month average, Feb 2020 - Jan 2021
Result
Result
Result